Basic concept Archives - 7Stop-25AB https://stopab257.com/category/basic-concept/ About NGOs and their impact on business Mon, 25 Nov 2024 12:47:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 https://stopab257.com/wp-content/uploads/2023/08/cropped-network-5508173_640-32x32.png Basic concept Archives - 7Stop-25AB https://stopab257.com/category/basic-concept/ 32 32 Scrubs for Health and Society: The Impact of NGOs on the Medical Apparel Market https://stopab257.com/scrubs-for-health-and-society-the-impact-of-ngos-on-the-medical-apparel-market/ Mon, 25 Nov 2024 12:47:49 +0000 https://stopab257.com/?p=134 Medical apparel is more than just a uniform for doctors, nurses and other healthcare workers. Today, scrubs play an important role in shaping the image […]

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Medical apparel is more than just a uniform for doctors, nurses and other healthcare workers. Today, scrubs play an important role in shaping the image of healthcare professionals and creating the conditions for their work. But recent years have also shown that the medical apparel market is developing under the influence of factors that go beyond simple supply and demand. One such factor is active cooperation with non-profit organizations (NGOs), which significantly influences the strategies of brands producing scrubs.

1. Scrubs as part of a social mission

Many medical apparel brands understand that their products can serve not only a functional purpose, but also be part of a wider social context. NGOs involved in health, humanitarian aid and social protection play an important role in this process. Scrub manufacturers are increasingly listening to the needs of such organizations and offering their products to healthcare workers in developing countries, while incorporating elements of social responsibility into their business model.

One of the most striking examples is companies that start donating scrubs to medical institutions affected by natural disasters or crises. This step helps improve the working conditions of medical workers in the most difficult situations and, in turn, improves the brand’s reputation among customers who value social activism.

2. Environmental and ethical standards: what do NGOs dictate?

With the development of sustainable consumption and increasing interest in eco-friendly products, NGOs also influence the production standards of medical clothing. Some organizations actively promote the ideas of sustainability, environmental friendliness and compliance with ethical standards, which makes brands think about the ecology of production.

For example, manufacturers of medical scrubs, understanding the growing demands of NGOs and consumers, begin to use organic fabrics, recycled materials and follow strict standards for reducing the carbon footprint. NGOs, such as those fighting environmental pollution, actively promote such approaches, which in turn influences the choice of end consumers and contributes to sustainable business development.

3. The influence of NGOs on consumer preferences

Consumers increasingly pay attention not only to the quality and price of products, but also to the values ​​that a company promotes. The trend towards social responsibility and support for humanitarian initiatives has a direct impact on the medical clothing business. Brands that support NGOs are becoming attractive to more informed and conscious buyers.

For example, buyers working in medicine may prefer companies that actively support projects aimed at improving the working conditions of medical workers in poor or crisis regions. Such initiatives not only help improve the quality of life of doctors, but also give a clear signal that the company is not limited to business, but actively supports important social projects.

4. Joint initiatives with NGOs: development of marketing strategies

Joint projects with NGOs are becoming an important marketing tool for medical clothing brands. Brands often launch promotions when part of the profits from the sale of scrubs goes to support medical missions or humanitarian organizations. This helps not only improve the public image, but also creates additional value for buyers.

For example, a company can organize a campaign in which part of the proceeds from each set of scrubs sold goes to the purchase of medical equipment for regions in need or to the training of medical personnel in developing countries. This not only improves the well-being of medical workers in different parts of the world, but also attracts the attention of consumers who are ready to support such initiatives with their choice.

5. Impact on the market and competition

NGOs also play a role in shaping the competitive environment in the medical clothing market. Companies that include cooperation with NGOs in their model not only demonstrate their commitment to social responsibility, but also gain a competitive advantage. This can lead to the creation of new niche markets and the development of unique offers for consumers, which in turn stimulates the growth of the medical clothing market as a whole.

The challenge for brands is to successfully integrate a social mission into their marketing strategy and be prepared for such initiatives to be perceived as part of their overall image, and not as an advertising ploy.

Why are high-quality and comfortable scrubs so important for medical workers?

For medical workers, whose work is often associated with long shifts, intense physical and emotional stress, the quality and comfort of clothing play a decisive role. Scrubs, being the main form of medical clothing, must not only meet sanitary standards, but also provide maximum freedom of movement, durability and convenience. This directly affects the productivity and general well-being of doctors, because their working day can last up to 12 hours, and every uncomfortable seam or hard fabric becomes a serious source of discomfort.

In addition, comfortable and high-quality scrubs can affect the psychological state of doctors. In conditions of constant stress and high demands placed on medical professionals, such details as a properly selected uniform can help maintain psychological comfort. Many brands of medical clothing are already beginning to take this need into account, using innovative fabrics that not only provide hygiene, but also have antibacterial and hypoallergenic properties. This is especially important in the medical environment, where the risk of infections and diseases is high.

Given that scrubs are the main work uniform for medical workers, their quality is directly related to the efficiency of work and the overall health of medical personnel. The influence of NGOs that actively support projects aimed at improving the working conditions of medical workers plays an important role in shaping the need for high-quality and comfortable scrubs. For example, many NGOs focus on the need to provide medical workers with clothing that would help reduce fatigue and stress, as well as reduce the risk of occupational diseases, such as skin diseases caused by poor quality fabric.

Thus, high-quality and comfortable scrubs are not only a necessity for medical workers, but also an element that helps maintain their physical and psychological health. More and more companies understand this and integrate ideas of social responsibility into the production of their clothing, focusing not only on profit, but also on the well-being of medical workers, which is also supported by NGOs working in the field of healthcare and humanitarian aid.

Conclusion: 

Thus, the influence of NGOs on the medical clothing market, in particular on the scrub segment, is multifaceted and significant. NGOs not only promote the development of social responsibility among manufacturers, but also actively influence the behavior of consumers who demand more from brands than just quality products. Partnering with NGOs helps brands strengthen their reputation and win the loyalty of customers who care not only about the functionality of their products, but also about their contribution to solving social problems.

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Analyzing the San Antonio Real Estate Market in 2023 https://stopab257.com/analyzing-the-san-antonio-real-estate-market-in-2023/ Mon, 15 Jan 2024 11:34:41 +0000 https://stopab257.com/?p=114 The real estate market in San Antonio, Texas, has witnessed significant trends and changes in 2023. This article provides an in-depth analysis of the current […]

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The real estate market in San Antonio, Texas, has witnessed significant trends and changes in 2023. This article provides an in-depth analysis of the current state of the market, including home values, sales dynamics, sector-specific insights, and investment potential.

Overview of the San Antonio Housing Market

Role of San Antonio Realtors in the Current Market

San Antonio realtors play a crucial role in navigating the complexities of the current housing market. Their expertise is invaluable, especially in a market that is experiencing a shift towards being more favorable for buyers, as indicated by the higher percentage of sales occurring under the list price. These professionals offer insights and guidance, helping both buyers and sellers make informed decisions in a market characterized by changing trends​​.

Current Home Values and Trends

As of late 2023, the average home value in the San Antonio-New Braunfels area stood at $284,292, reflecting a 2.7% decrease from the previous year. Homes typically went pending in about 36 days. Zillow predicts a further 2.1% decrease in the housing market over the next year, indicating a slight downward trend in prices​​.

Sales Dynamics

October 2023 saw a total of 2,378 home sales, with an average price of $379,206 and a median price of $319,420. This represents a decrease in total sales but a relative stability in pricing. The market appears to be shifting in favor of buyers, with a significant portion of sales occurring under the list price​​.

Table: San Antonio Home Sales (October 2021-2023)

YearTotal SalesAverage PriceMedian Price
20213,266$354,454$300,000
20222,615$377,721$320,000
20232,378$379,206$319,420

Sector-Specific Insights

Industrial Market

The industrial sector in San Antonio saw an increase in vacancy rates, reaching 7.3% in November 2023. Net absorption decreased significantly compared to the previous year, indicating a slowdown in industrial real estate activity​​.

Retail Market

The retail sector experienced a slight uptick in vacancy rates to 3.9% as of November 2023. There was also a decrease in construction and net absorption in the retail market, pointing to a cautious approach in this sector​​.

Multifamily Market

The multifamily sector showed a steady occupancy rate of 88.9%. Despite the slight decrease in average rental rates, the multifamily construction pipeline remained active, indicating continued interest in this market segment​​.

Real Estate Investment Potential in San Antonio

Despite the current market slowdown, San Antonio remains a strong contender for real estate investment. The following reasons make it a viable location for both new and seasoned investors:

  • Strong Job Market: San Antonio boasts a diverse economy with a low unemployment rate, contributing to a steady demand for housing​​.
  • Affordable Housing: Compared to other major cities in Texas, San Antonio offers more affordable housing options, making it attractive for private investors​​ and wealth management service providers.
  • Population Growth: The city’s rapid population growth fuels a high demand for housing, ensuring a stable real estate market for investors​​.

List: Top Reasons to Invest in San Antonio Real Estate

  • Strong Job Market
  • Affordable Housing
  • Population Growth
  • Military Presence
  • Pro-Business Climate
  • Favorable Landlord-Tenant Laws

Market Outlook for 2023 and Beyond

Normalization Post ‘Sugar Rush’

After the heightened activity of previous years, the San Antonio real estate market is normalizing. The decrease in home sales and the slight dip in prices indicate a more balanced market, moving away from the ‘sugar rush’ of heightened demand experienced in the past​​.

Predictions for Different Sectors

While confidence varies across sectors, there is a general trend towards stabilization. The industrial and multifamily sectors show potential for growth, while the retail and office sectors face more uncertainties​​.

Conclusion

The San Antonio real estate market in 2023 presents a mixed bag of trends. While there is a general decrease in home values and sales, certain sectors like multifamily and industrial real estate show promise. For investors and homebuyers alike, understanding these nuanced dynamics is crucial for making informed decisions. As the market continues to evolve, keeping a close eye on these trends will be key to navigating the real estate landscape in San Antonio.

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The Vital Role of Supporting Non-Profit Organizations in Strengthening Small Communities https://stopab257.com/the-vital-role-of-supporting-non-profit-organizations-in-strengthening-small-communities/ Mon, 25 Sep 2023 14:16:51 +0000 https://stopab257.com/?p=96 The importance of non-profit organizations extends well beyond the surface. Their presence, while often not in the limelight, has been the backbone for many local […]

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The importance of non-profit organizations extends well beyond the surface. Their presence, while often not in the limelight, has been the backbone for many local and global movements that prioritize societal welfare over profits. The Knifemaker’s Guild, established as a non-profit, exemplifies this by being much more than a group dedicated to crafting knives; it’s a symbol of preserving and shaping legacies within small communities.

This Guild is a harmonious union of experienced and emerging knifemakers, all driven by a shared reverence for the blade’s artistry. It serves as a hub where traditional methods embrace modern innovations, and every member is dedicated to refining the art to unmatched standards.

The guild brings together a community of passionate knifemakers, both seasoned masters and budding craftsmen, who are united by their shared love for the art of the blade. It’s a collective where knowledge meets passion, tradition intersects with innovation, and every member strives to elevate the craft to its highest pinnacle.

While at first glance, the Guild may seem solely focused on the physical aspect of knife making, delve a little deeper, and you’ll discover a rich tapestry of initiatives aimed at societal enrichment. Being a nonprofit association, the Knifemaker’s Guild is committed not just to the craft but also to the community. They host educational workshops, create scholarship opportunities for aspiring knifemakers like “Noblie custom knives”, and even support charitable causes, reflecting the guild’s core belief that a true craftsman’s duty extends beyond his workshop.

In the vast mosaic of modern society, where every action weaves a part of the larger narrative, one element shines particularly brightly: non-profit associations. Often operating away from the limelight, these organizations champion causes that resonate deeply within our shared humanity. Their impact, however, isn’t solely determined by their dedication alone; it’s amplified by the support they receive from individuals like you and me. In this exploration, we’ll delve into the myriad reasons why throwing our weight behind these associations is not just commendable, but essential for a brighter, more inclusive future.

In the labyrinth of our modern world, where machines often overshadow manual craftsmanship, there’s a haven for artisans that stands firm in its dedication to preserving the age-old craft of knife making: The Knifemaker’s Guild.

Tracing its roots back to the 1970, The Knifemaker’s Guild stands as a testament to the enduring allure of handcrafted blades and the artisans behind them. Conceived by a close-knit group of passionate knifemakers who felt the need to preserve and elevate their craft amidst the onslaught of industrialization, the Guild rapidly blossomed into an influential body. Over the decades, it has championed the cause of traditional knife making, acting as both a guardian of age-old techniques and a hub for innovation.

The Guild’s annual shows became legendary, drawing enthusiasts and craftsmen from all corners of the globe. As much a repository of knowledge as it is a fraternity, The Knifemaker’s Guild has been instrumental in shaping the landscape of contemporary knife artistry, ensuring that the legacy of hand-forged blades is passed down through generations.

The Power of NGOs in Community Development

Non-Governmental Organizations (NGOs) play a transformative role in community upliftment. They often cater to the specific needs of the local populace, bridging gaps in education, health, and economic opportunities. NGOs have a unique ability to foster a sense of community, uniting individuals toward common objectives and nurturing local talent.

In the case of The Knifemaker’s Guild a deeper exploration reveals initiatives that benefit the community as a whole. Their dedication to societal well-being is evident in their community-based initiatives, workshops, and scholarships for budding artisans. These endeavors, while rooted in the craft of knife-making, have far-reaching impacts, fostering skills development, entrepreneurship, and community building.

The Unseen Benefits of Supporting Local NGOs

Supporting local NGOs like the Knifemaker’s Guild isn’t just about bolstering a specific craft or cause; it’s about championing the values that these entities represent. These organizations often operate on limited resources, relying heavily on community contributions and support. Their success not only amplifies the specific art or cause they support but also brings about tangible improvements in local economies, education, and social cohesion.

Furthermore, NGOs play a pivotal role in preserving local traditions and crafts, which are often at risk of being overshadowed in a globalized world. By offering platforms for artisans to showcase their talents, they ensure the survival of local crafts, stories, and traditions, thus enriching the cultural tapestry of communities.

Conclusion

The Knifemaker’s Guild, while just one example, underscores the significance of non-profit associations in our modern world. They serve as reminders of the values we hold dear and play a crucial role in strengthening small communities. By supporting these entities, we’re not just investing in a cause; we’re investing in the collective future of our communities. Their efforts, combined with our support, ensure that both traditions and innovations continue to thrive side by side.

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What does a non-governmental organization provide https://stopab257.com/what-does-a-non-governmental-organization-provide/ Mon, 08 Nov 2021 08:46:00 +0000 https://stopab257.com/?p=34 The law defines a public association as a voluntary association of individuals and/or legal entities of private law for the exercise and protection of rights and freedoms

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The law defines a public association as a voluntary association of individuals and/or legal entities of private law for the exercise and protection of rights and freedoms, satisfaction of public, in particular economic, social, cultural, environmental, and other interests.

If we briefly define the points that an NGO provides, they are:

Acquaintances
A CSO brings people together, where you can meet like-minded beginners, experienced industry professionals, investors, or other stakeholders looking for promising projects.

Communication
The exchange of experience between members can be extremely valuable for each member. The opportunity to take part in the discussion or to raise your own project or issue for discussion provides the basis for identifying previously unnoticed problems and finding new approaches and solutions.

Assistance
Assistance can take a variety of forms: organizing training sessions; obtaining consultations from specialists; finding professionals who are lacking for the project; organizing fundraising events; finding investors; creating library collections; training; and helping to obtain internship opportunities.

Social impact
Another important aspect is the popularization of the NGO’s purpose. The mere existence of an organization with a relevant focus gives promising young people the understanding that they are not alone in their aspirations. Creating a favorable climate for the emergence and development of innovations gives prospects for the formation of a startup ecosystem.

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Types of public organization https://stopab257.com/types-of-public-organization/ Wed, 13 Oct 2021 08:41:00 +0000 https://stopab257.com/?p=31 A non-governmental organization is a voluntary and organizationally formalized association of citizens created to express and satisfy their interests and needs on the basis of self-government.

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A non-governmental organization is a voluntary and organizationally formalized association of citizens created to express and satisfy their interests and needs on the basis of self-government.

There are many different types of public organizations in each country. These include trade unions, women’s, youth, veterans’, and children’s organizations, scientific, technical, cultural, educational, physical culture, sports, and other voluntary associations of citizens, creative unions, communities, foundations, associations, etc. They may have different names: organization, association, union, society, club, circle, council, foundation, association, etc. Their common features (attributes) are the voluntary nature of the association, the existence of a certain organizational structure and activities based on self-government. Another feature of a non-governmental organization in many countries is its non-profit nature – it should not carry out economic activities for profit, otherwise it must register with the authorized public authority as an entrepreneurial structure. That is why, for example, a housing cooperative is considered a non-governmental organization, and a production cooperative is considered an enterprise.

Non-governmental organizations differ in their social basis, spheres of activity, organizational structure, goals, methods and means of activity, and thus can be classified on various grounds (attributes).

From the perspective of clarifying the role of civic organizations in the political system of society, it is of utmost importance to distinguish them by their social basis, i.e. the community of people whose interests the organization expresses and whose representatives it organizationally unites. There are five main groups of social communities as historically and objectively formed groups of people: Social class (social classes, intra- and inter-class social strata and groups); ethnic (tribes, nationalities, nations); demographic (men, women, children, youth, middle-aged and elderly); professional (workers, peasants, employees, specialists, entrepreneurs); territorial (residents of certain administrative-territorial units – villages, towns, cities, districts, regions).

Public organizations include trade unions – voluntary non-profit public organizations that unite citizens with common interests in the nature of their professional (labor) activity (study).

Trade unions are created to represent, exercise and protect labor, social and economic rights and interests of trade union members.

Youth non-governmental organizations are associations of citizens aged 14 to 28 years, whose purpose is to carry out activities aimed at satisfying and protecting their legitimate social, economic, creative, spiritual and other common interests.

Unlike youth organizations, children’s public organizations can be established by persons aged 6 to 18. The purpose of this type of public organizations is to carry out activities aimed at realization and protection of rights and freedoms, creative abilities, satisfaction of own interests of this category of citizens that do not contradict the current legislation, as well as social formation of them as full members of society.

Public organizations also include charitable organizations. A charitable organization is a non-governmental organization whose main purpose is to carry out charitable activities in the interests of society or certain categories of individuals.

According to the main groups of social communities, there are class, ethnic, demographic, professional, and territorial non-governmental organizations.

Class-based non-governmental organizations are trade unions and employers’ organizations as associations of employees and entrepreneurs-owners, respectively.

Demographic civic organizations, which are distinguished by gender and age, are women’s, children’s, youth and veterans’ associations.

Professional civic organizations of workers and entrepreneurs are the same trade unions and employers’ associations, and of specialists – various creative unions (writers, artists, composers, actors, journalists, etc.).

Territorial organizations are civic organizations that are formed and operate not on a national scale, but in separate administrative-territorial units of the state – villages, towns, cities, districts, regions, and ethnic organizations are various associations of persons of the same nationality.

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The main distinguishing features of NGOs and movements https://stopab257.com/the-main-distinguishing-features-of-ngos/ Tue, 22 Jun 2021 08:37:00 +0000 https://stopab257.com/?p=28 Parties grow out of social movements and organizations. Social movements and organizations form the social environment in which political parties operate.

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Parties grow out of social movements and organizations. Social movements and organizations form the social environment in which political parties operate. They complement the actions of parties or prevent the spread of their influence on society, and serve as a basis for restructuring existing parties or creating new ones.

A non-governmental organization has some features in common with a political party and at the same time differs significantly from it. It is similar to a political party in that it is a voluntary association of citizens, has an organizational structure, and operates on the basis of self-government. Unlike a political party, a non-governmental organization is usually not an ideological community and does not aim to gain state power. The main purpose of its creation and activities is to meet the interests and needs of its members. In democratic states, the right to freedom of association in political parties and public organizations is constitutionally recognized as one of the most important political rights. However, the right to freedom of association in political parties, as well as the right to exercise state power and participate in its exercise is recognized only for citizens, while foreign citizens and stateless persons may also be members of public organizations.

Criteria for distinguishing between movements and parties:

  • Ideological: while a party can be defined as a certain ideological community tied to a particular political ideology, such identification is not required for social and political movements.
  • Goal or focus: while the programs of political parties are a multi-purpose reflection of socio-political doctrines, movements are focused on achieving a separate, clearly defined specific goal, which under certain conditions can be transformed into a universal goal.
  • Attitude to power: social and political movements do not aim to gain state power, which is typical for political parties. Unlike the latter, movements are not part of state institutions with any of their structures, but they are, however, part of the political system of society.
  • Organization: Unlike parties, movements do not have strong long-term organizational structures. Movements can unite people of different party affiliations to achieve certain political goals.

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Functioning of civic organizations and movements https://stopab257.com/functioning-of-civic-organizations-and-movements/ Sat, 12 Sep 2020 08:33:00 +0000 https://stopab257.com/?p=25 A non-governmental organization is a voluntary association of people that has a top-down internal structure and a fixed membership.

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A non-governmental organization is a voluntary association of people that has a top-down internal structure and a fixed membership.

A social movement is also a voluntary formation of citizens that arises as a result of their free will on the basis of common interests and does not have a fixed membership.

In a democratic society, the state does not interfere in their activities, although it does regulate them in accordance with the current legislation. The main principles of public associations are a combination of personal and common interests, self-government, equality of all members, legality and transparency.

The constitutions of democratic states guarantee the freedom to establish public associations, which must be based on democratic principles and meet the requirements of openness and transparency. In most countries of the world, public associations enjoy the following rights to fulfill their goals and objectives, as provided for in their charters

  • To participate in the formation of state power and administration;
  • to implement legislative initiatives;
  • to participate in the development of decisions of public authorities and governments;
  • represent and protect the interests of their members (participants) in state and public bodies.

The state creates equal opportunities for the activities of all public associations. Only those aimed at changing the constitutional order through violence, propaganda of war, violence or cruelty, fascism and neo-fascism, and the creation of illegal paramilitary groups are not subject to legalization.

Public associations perform a number of functions.

Opposition function. Its role is to prevent excessive centralization of power and to promote the progressive development of civil society. In order to achieve this, civic organizations resort to various measures: putting forward alternative programs, appealing to public opinion, control, etc.

Protective function. It is aimed at protecting the interests and needs of the organization’s members through demands, applications to state authorities, the government, and legislative initiatives. Radical methods of putting pressure on administrative bodies and protecting people’s interests include strikes, demonstrations, rallies, ultimatums, and picketing.

Educational function. It is aimed at forming moral, political, managerial, legal culture, creativity, and professionalism in citizens.

Personnel function. It consists in training of qualified personnel for state and public authorities, institutions and organizations.

The political function of public organizations and movements is not to fight for power, but to exert pressure on it in order to realize the interests of their members.

Accordingly, only those of the numerous associations and interest groups that exert pressure on the centers of power can be considered socio-political organizations. In Western political science, they are called pressure groups or interest groups.

Typical means of pressure exerted by public associations on the authorities are

  • direct nomination of their members to representative and legislative bodies of power, as well as to functionaries of the administrative apparatus
  • participation of members of the organization in the work of parliamentary commissions;
  • maintaining personal contacts with members of parliament, the government, and government officials.

In many countries, such a form of pressure on legislators as lobbying (behind the scenes) is widely practiced. Lobbying emerged as a specific institution of the US political system to influence specific private and public organizations on the decision-making process of the authorities on domestic and foreign policy.

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What is a non-governmental organization? https://stopab257.com/what-is-a-non-governmental-organization/ Wed, 08 Apr 2020 08:24:00 +0000 https://stopab257.com/?p=22 According to all classical definitions of civil society, a non-governmental organization is one that is created by citizens themselves to promote or protect their common collective interest, independent of the state.

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According to all classical definitions of civil society, a non-governmental organization is one that is created by citizens themselves to promote or protect their common collective interest, independent of the state.

A non-governmental organization is an independent association of citizens that can help a community and communities of any size to better organize, finance, educate themselves spiritually and culturally, etc. That is, to act in harmony with good communities.

However, an NGO can start criticizing or even opposing a community, for example, against corruption in local government or a united territorial community. Now I’ll say something even more terrible: a non-governmental organization is also an independent organization of citizens who are freely and dignifiedly able to question and fight against unworthy community organization of any quantitative power, even if it is the silent majority of citizens who obey the government, which is fed up with them.

That is, the essence and meaning of a public organization is that it is an association of citizens. And not because it is funded by the community, which would be nice. In other words, a civic organization is not a civic organization because it should be funded by the community.

However, the view of a civic organization from a professional financial point of view, although unprofessional in terms of understanding social rather than monetary relations, is popular and therefore important.

It is popular especially among those political organizations, not civic, but political, that are opposed to civic activity. For example, the ideas of an open society, the struggle for civil liberties, and the development of civic engagement and activism in general.

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